Website Upgrade

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Even the perfect promotional video won’t do you any good if nobody can find it!

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Contemporary websites need to be easily searchable, easy to read and easy to use. Most importantly, websites need to be responsive and adapt smoothly to mobile devices.

Older websites were designed for full page desktop browsers because the majority of users were viewing the site from their desk or laptop. As mobile networks became faster, screen resolution grew to match desktop computers. Today, mobile devices account for the majority of search origination.

According to a Fortune article written by David Meyer, “A few years ago, when more people started searching through their phones and tablets than on desktop computers, Google changed its algorithm to give higher rankings to sites that display well on a mobile device. Google said it has started steering its search algorithm towards the mobile versions of sites that “follow the best practices for mobile-first indexing.” Basically, if your website cannot display the same content on the mobile version compared to the desktop it will be placed lower in the search stack.

IPG can use elements from your existing website or create new content in an upgraded website with responsive mobile-first design. We build Google friendly websites that move your business closer to the top of the page with every picture you post and each segment of text you contribute.

Website Security

IPG uses Secure Sockets Layer (or SSL) a technology that secures the connection between your browser and the website you’re visiting. This allows visitors to navigate the website and submit information through a secure connection.

SSL provides three important security benefits:

  • Privacy: Encrypts the connection between the browser and web server and securely transmits information (like login credentials) to prevent unauthorized parties from eavesdropping.

  • Data integrity: Prevents unauthorized parties from altering data during transmission (like during a form submission).

  • Authentication: Protects against impersonation by requiring web server proof of identity.

We will inspect your current website and consult for free. Get started with your online media makeover by clicking the form button or calling (720) 510- 3716.